THERE'S nothing like the joy of dunking a digestive in your cup of tea - but the ritual could be costing you more than you realise. Almost six million packs of McVitie's digestive biscuits are sold in the UK every year, according to data website Statista. 8 We tried supermarket own-brand digestives to see how they compared to McVitie's Credit: SIMON JONES But while the branded version is clearly mega popular among shoppers, you can save plenty of cash by "downshifting".
The term means opting for supermarket or retailer's own-brand lines which are usually much cheaper than their branded counterparts. We previously revealed how you can cut costs without sacrificing flavour by downshifting on corn flakes , bagels and tinned vegetable soup , but what about the classic digestive biscuit? We called in own-brand packs of the wheaty biscuit from Sainsbury's, Morrisons, M&S, Lidl, Asda and Tesco to see how they compared against the classic McVitie's in terms of flavour and cost. We also asked Aldi and Waitrose to send some to us but they didn't have any available.
Sainsbury's Price - 55p Price per 100g - 14p 8 Sainsbury's digestives come from the retailer's new budget Stamford Street range Credit: Simon Jones Sainsbury's usually fares well in taste tests with its own-brand products holding up well in terms of flavour and texture, so I was expecting its Stamford Street digestives to do the same. The Stamford Street product range launched in May 2023 and includes 200 products from pasta.