At $899, the iPhone 16 Plus undercuts the Pro Max by $300 while still giving you the bulk of the big-screen iPhone experience. The configurable Action button and Camera Control offer users more iOS shortcuts than ever. Expect the learning curve, let your imagination run wild, and enjoy the ride.
The features that I hoped Apple would improve this year -- such as the 60Hz refresh rate and slower-than-average 20W wired charging -- haven't changed. Being a tech enthusiast means I always default to the beefiest, most powerful, wallet-shredding devices that companies have to offer. So, every year, when the latest iPhones roll around, testing the standard models brings me back to mainstream reality.
These are the iPhones that most people buy, with Counterpoint Research reporting that in 2024, the iPhone 15 outsold the iPhone 15 Pro. In the year before, the iPhone 14 outsold both the iPhone 14 Pro and iPhone 14 Pro Max. Also: We've used every iPhone 16 model and here's our best buying advice for 2024 After testing the iPhone 16 Plus for the past two days (and with much more evaluation to be done in the coming weeks), I'm expecting a similar consumer trend with this year's iPhones -- but with an ever-wider gap.
With this year's standard iPhone models, Apple is taking what I'd like to call the "Sibling" strategy. You know how the older sibling tends to get all the latest and greatest things first -- shirts, toys, shoes? After a year, or when the excitement for something wears off, it's.