Food shopping is one of the biggest household expenses for many Britons and has increased steadily over the years. The latest Office of National Statistics data finds that overall inflation has increased marginally to 2.2 percent (Consumer Price Index) from 12 months to July 2024.
But one savvy shopper has found a way to beat food price hikes by changing how she navigates the supermarket . Donna West, 57, is hooked on yellow sticker shopping and hunts for items with yellow stickers a few times a week, securing bargains such as a whole pack of fresh chicken breasts for just £1.45.
Donna says she can't work due to long-term illness and told the money-saving community LatestDeals.co.uk: "I found yellow stickers one day when doing my normal shop.
"I then saw the yellow sticker reductions. I saw pieces of beef reduced from £15 to £4.50, so I took two.
I also got a birthday cake discount of £11.50 to £1.50, which was amazing.
"I’d gone to Morrisons one day, roughly at 5pm and I noticed people standing around, then a tray of food items coming out reduced and people taking from it." "I got some great reductions, and that was it - I was hooked on the amazing savings. I've lost count of how much I’ve saved over time - my last count for the year was over £500!" Since discovering the world of reduced supermarket food, Donna has developed a keen eye for bargains.
In other "amazing hauls," the Middlesborough resident has secured enough food to feed the whole family. She told of a.