Aimee Smale started her fashion brand Odd Muse four years ago, and it is now a $20 million business. On TikTok, she said she was overwhelmed by how much it has grown and felt out of her depth. The response has helped Smale decide what to do and where to take her business next.
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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement This as-told-to essay is based on a conversation with Aimee Smale, 27, the founder of Odd Muse, who lives in London. The following has been edited for length and clarity.
At 27, I own a multimillion-dollar fashion brand, Odd Muse, and seem to be living the dream. But the reality is that it's been a really stressful time lately, and I've come close to quitting. Turning to TikTok to share my feelings was probably one of the best things I've ever done.
I spent 10 minutes deliberating before I decided to upload a video of me sobbing about how overwhelmed I was. But I'm so glad I did. More than 2 million people watched it, and the response was amazing.
Advertisement @aimeesmalex I sat on the.