Sheduer Sanders is the biggest name in college football right now. Sanders, who joined the Colorado Buffaloes with his father and head coach Deion Sanders prior to the 2023 season, is the early favorite to to be the top pick in the 2025 NFL Draft. In August, the 22-year-old quarterback became the first college football player to sign a Name, Image, and Likeness (NIL) deal with Nike.
The landmark legislation around NIL, introduced in July 2021, finally allowed student-athletes to make money from their associated brands for the first time in history while still being in college. It has seen Sanders lead all college athletes with an NIL valuation of $5.1 million, per On3 , beating the likes of LSU gymnast Livvy Dunne , Texas quarterbacks Arch Manning and Quinn Ewers, and Buffs teammate Travis Hunter.
Sheduer, along with older brother Shilo, a defensive back for Colorado, recently appeared on former NFL player Robert Griffin III's 'Outta Pocket' podcast to discuss their newfound wealth. During the discussion, RGIII mentioned that Shedeur showed up at the Buffs facility in his Rolls Royce Cullinan - worth $400,000. “Do you guys like NIL?," he asked as the three burst into laughter.
However, the tone quickly changed as Sanders revealed the pitfalls of his immense seven-figure wealth. Shedeur said, “I definitely love NIL, but there’s pros and cons to it though. You got to don’t feel like you made it already.
When you able to get whatever you want any time in life, then there.