Hyundai unveiled its first large electric SUV, the Ioniq 9. (Image courtesy of Hyundai Motor Co.) LOS ANGELES, Nov.
22 (Korea Bizwire) – The Goldstein House, an architectural gem perched in the affluent hills of Los Angeles, traded its usual Hollywood glamour for automotive innovation on November 21 as Hyundai unveiled its first large electric SUV, the Ioniq 9, to an eager crowd of industry insiders. The venue, a masterpiece of mid-century modern design owned by businessman James Goldstein and featured in films like “The Big Lebowski” and “Charlie’s Angels,” provided a dramatic backdrop for the world premiere, which drew approximately 300 journalists, influencers, and industry representatives. The event marked Hyundai’s first standalone unveiling for an Ioniq model, departing from the online reveal of the Ioniq 5 and the Busan International Motor Show debut of the Ioniq 6.
The choice of venue and timing — one day before the LA Auto Show — underscored the Korean automaker’s growing confidence in the U.S. market.
“As one of the top three EV brands in America, this premiere reflects our confidence in the U.S. market,” said Jee Sungwon, head of global marketing for Hyundai.
“Los Angeles, with its high EV adoption rate, is the perfect location to demonstrate our commitment to electrification in the home of the full-size SUV.” The unveiling itself was a carefully choreographed affair. At 4:30 p.
m., as the black cover was pulled away from the Ioniq 9, the.