HYDERABAD: Writing becomes art when the handwriting is perfectly styled and praiseworthy. A simple handwritten note or letter can be cherished for a lifetime. And the pen is an instrument you use to write some of your best moments and sign the most important documents.
Enter Montblanc, a brand that is known for its classic collection of writing instruments. It recently conducted the Art of Writing event, where Neeraj Walia, Managing Director and CEO of Montblanc India Retail Private Limited, took CE on a tour of the Montblanc boutique in Hyderabad. “I have been with the brand for over seven years.
My main work is to ensure the happiness of clients and engage them with beautiful craftsmanship stories of our products,” Neeraj says, adding that Montblanc has set up more boutiques and is growing on par with the market growth. “In the last four years, we have seen a boom in travel. We have boutiques in Delhi and Bangalore and have one in Hyderabad airport too.
We are evolving on e-commerce as well using Tata CLiQ as a platform,” the CEO further says. Speaking about Art of Writing, Neeraj says, “At Montblanc, we celebrate 100 years of Maestro icon. We started with an amazing concept called ‘Inspire Handwriting’ because we believe that handwriting can strengthen people, making them more independent and competent so they can get back to writing in this digital world.
” He adds that the art is, however, not lost and that people are actually journaling more. “Earlier, .