How should China create a dialogue with the world? How can Western readers understand the actual China? How to foster a better future relationship between China and the West by promoting exchanges among young people? On a hot summer day in early August, People's Daily Online interviewed Hugo de Burgh, who has worked extensively in media and education. He is currently the director of the China Media Centre at Goldsmith's College in London, and has taught at several universities, such as Nottingham University, Westminster University, Edinburgh University, and Tsinghua University. De Burgh hopes that young people from China and the West can go beyond assumptions ingrained in their society and culture, often seen in the media, and understand things from a wider perspective.
Hugo de Burgh (Photo/Boyu Wang) Exploring the Chinese media industry People's Daily Online: After having worked extensively in the field of journalism, you started focusing on higher education in the UK and started to lead the China Media Centre in 2005. How have you promoted various exchanges between China and the UK over the years? Hugo de Burgh: The China Media Centre is now a different entity; it was metamorphosed in England as the China-UK Creative Industry Centre within Goldsmith's College in London. But we still call ourselves “Zhongguo Chuanmei Zhongxin.
” The Centre evolved in a rather curious way because China was going to have the Olympics in Beijing. The British government asked me if I could ar.