If you haven't heard anyone say they're ' very demure , very mindful,' you must either not have social media or are just not in tune with Gen Z. The phrase, which gained popularity just a few weeks ago is literally everywhere online. From pretty much every person on TikTok saying it, celebrities captioning social media posts as 'very cutesy, very mindful,' to brands using the phrase in ads and posts - why are we all being so demure all of a sudden? The phrase was coined by TikToker Jools Lebron , who has more than 1.
2 million followers on the platform and posted several skits, advising her fans on how to behave in a range of silly situations - however, people have now started to take it seriously. Has this fun trend turned toxic, or is it a way to remind ourselves not to take life too seriously? There are now floods of TikToks with people actually teaching you how to act demure, have demure makeup and take demure selfies. The trend has ultimately flipped itself to go from a joke and people poking fun at themselves into a real way of acting in life.
No one is immune from being 'demure'. Thanks to TikTok, there is a demure and cutesy way to bed rot, pour wine, do your makeup and even eat doughnuts. Jools racked up nearly 9 million views on a video where she told her fans how to be "demure, modest and respectful" in the workplace where she emphasised neutral and modest makeup and clothing, and satirically urged people to "avoid disrespecting their employers" warning them to be ".