Does Travis Kelce know something we don't know? Taylor Swift may be in the middle of performing a run of eight sold-out shows at Wembley Stadium in London , but boyfriend Travis appeared to be in his Reputation era 4,300 miles away in Kansas City, possibly hinting at the release of Reputation (Taylor's Version). The NFL star is playing his first preseason game of the 2025/2025 season with the Kansas City Chiefs on Saturday August 17, and as he arrived at Arrowhead Stadium he was showing his support, wearing black shirts with a red trim and a black tee with white trim. Black and white are the color scheme for the 2017 album, while it is black and red on the tour.

In 2017, on August 18 Taylor deleted her entire social media presence, and three days later, on August 21, returned to announce what would be her sixth album, Reputation . It is thought by fans that Taylor may announce the release date of Reputation (Taylor's Version) during this final string of five dates, potentially August 20, to tie in with the 2017 narrative. Much of the album was recorded in Los Angeles but written in London, where she spent months in privacy falling in love with now ex-boyfriend Joe Alwyn, whom much of the album is thought to be about.

Reputation is the sixth Taylor Swift album owned by first Big Machine Records and now Shamrock Recordings, who bought them from Ithaca Holdings; Shamrock is connected to the Walt Disney Group, as it was founded by Walt Disney's nephew Roy. She decided to re-recor.