With a successful and busy summer season complete, by no means is it time to slow down. While the off-peak season is a great time to reflect and strategise on villa improvements, there are still guests to be welcomed. So, in the latest edition of our series, we will be sharing tips and strategies to help villa owners attract guests throughout shoulder seasons.
There are thousands of tourists who like to travel during these months, so now is the time to get their attention! Strategies for off-peak guest acquisition The best place to start is considering your audience. The families who travel in the peak summer months might not be the number one audience, due to school and work commitments. In the off-season, shift your focus to different types of guests - digital nomads, couples, retirees and wellness enthusiasts all love to travel in quieter periods.
Think about what features or local activities these audiences would want and adjust marketing efforts accordingly. As we have mentioned local activities, there should be plenty of information about what guests can enjoy in off-peak seasons. At SandyBlue, we are sure to provide comprehensive lists of activities and events throughout the year.
If guests can’t easily see what they can enjoy outside the villa, they won’t immediately book their accommodation. Help them with their research. Highlight hiking trails for the cooler months, historical towns and popular restaurants without the summer crowds.
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