Gwyneth Paltrow is a retinol virgin. It’s true—she told me herself over Zoom. “It took Goop making one before I would try it,” she laughs.
“You know, a lot of times people said, [retinols are] not clean and it can be super irritating.” With the launch of Goop’s new 3x Retinol Regenerative Serum, the brand hopes to alleviate the pain points around existing retinol formulas such as dryness, redness, skin purging . “After seeing our clinicals, I knew I could trust it.
And so I was excited to start.” The new retinol, available today for $150—on par with other luxury formulas on the market, adheres to Goop’s clean beauty standards and is meant to protect against irritation despite being powered by three different retinols. It aims to achieve this through varying strengths of granactive retinoid, encapsulated retinal, and encapsulated retinol (the latter two being time-released), which are paired with a plant-based, biomimetic benthi peptide to boost collagen production to promote a firmer complexion.
These regenerative ingredients—well-known in as anti-aging agents—are further cushioned by ceramides, bisabolol, plus beetroot, adzuki bean, and licorice extracts which help strengthen the skin barrier, replenish moisture levels, and limit inflammation. “It’s powerful and gentle at the same time.” Paltrow tells me she’s been using the Regenerative Retinol Serum everyday since the height of summer, and has already seen an improvement in her skin condit.