People in general when choosing goods or services, almost always try to filter by relying on several factors in order to make a choice that feels right to them, either in terms of effectiveness or fruitfulness. Consumers do not immediately choose the first business whose service they need, but rather they try to filter to a certain degree, through many such offers and then make the final and the most optimal choice. For instance, when having a toothache we look for a good dentistry, for our kids - high-quality kindergartens and schools, when having car issues - reliable auto repair, for family dinner - restaurants with delicious meals, when having health problems - high-quality medical centers, for home related inquiries - good furniture per order, carpet cleaning and dry cleaning services, etc.
.. Based on our day to day interactions, one can say that people turn to their close friends and acquaintances for recommendations as a more reliable source.
By only relying on friends’ recommendations, we risk missing good and optimal choices as the circle and the scope of our acquaintances are limited. For this very reason, the crowd-sourced reviews platform “Mino.tj” was built to provide users with the ability to rate and leave a review for a business, and read other users’ reviews.
“It is of great pleasure and honor to note that since being appointed as the mayor of the city of Dushanbe, his excellency Rustami Emomali, the city's pace and the rate of comprehensive growth .