Struggle with ? Batch Ldn is the independent brand hailing “a solution”: herringbone wool and brushed cotton suits designed with signature chore-style jackets and tailored trousers. Everything comes made-to-order, available in neutral shades from navy to chocolate, with two-piece suits starting at £395. You’ll have to wait four to eight weeks for the outfit to be made — but with “ quality at 50 per cent of the price”, its founders are banking on people understanding it’s worth it.
They are Julian Osborne and Sam Matanle, both 30, who two and a half years ago set out to do a fashion brand differently, leaving their jobs in brand and operations management with little experience in the industry — and have enjoyed a promising start. This December they opened their 2000sq ft flagship store at 9–11 Shorts Gardens, off , Covent Garden, having signed a 10 year lease. Batch’s genesis? “Sam came to me in the summer of 2022 with a problem: he couldn't find a decent casual suit,” says Osborne, a larger in hand and sinking into one of the worn leather sofas of their newly furnished shop, which is also replete with a huge dressing suite (they offer bookable fitting and styling sessions) and coffee shop.
“We saw an opportunity,” he continues. “The traditional suit had become overly formal, only for certain occasions — and those occasions were becoming few and far between. We wanted to create an outfit more versatile and more appropriate for the modern day.
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