The tale of podcaster Alex Cooper encapsulates everything you need to know about the podcast industry in the United States. After completing her degree in film and television at Boston University, she initially ventured into sales. However, in 2017, she and her roommate Sofia Franklyn launched a podcast called "Call Her Daddy," delving into topics including relationships and sexuality.
3 View gallery Alex Cooper and Sofia Franklyn ( Photo: Youtube ) Just a year later, the podcast caught the attention of media giant Barstool Sports, which acquired it and offered both of them a solid base salary of $75,000, excluding bonuses tied to episode audience figures. Fast forward to 2021, and the podcast was snapped up by Spotify for a whopping $60 million over three years. Now, Cooper is on the brink of signing a $100 million deal with production company SiriusXM, according to a report by the Wall Street Journal.
Other prominent names in the industry with lucrative contracts include comedian and host Trevor Noah, who is set to renew his show "What Now?" for a second season on Spotify, and of course, stand-up comedian and MMA commentator Joe Rogan, who inked a $250 million deal with Spotify for his show "The Joe Rogan Experience." The podcast industry, which began as an accessible platform for anyone wanting to discuss a wide range of topics – from crime to science to sexuality – has transformed into an arena for superstars, drawing the largest audiences and the big bucks. Despite n.