Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Drone-shot footage of distant lands, ocean photography so crisp you can practically taste the salt air, celebrity social-media endorsements..

. In 2024, cruise-ship campaigns are ambitious, big-budget and multichannel. A century ago, options were more limited.

Cruise companies relied largely on quaint illustrated posters to convince prospective customers to visit places that were – for the vast majority – completely alien. Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Follow the topics, people and companies that matter to you.

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