How the death of 24yo Pan Xiaoting in China added to the grotesque rise of extreme eating influencers in America READ MORE: Fat for fame : Social media stars sacrifice their health for clicks By Cassidy Morrison Senior Health Reporter For Dailymail.Com Published: 10:18 EDT, 24 July 2024 | Updated: 10:31 EDT, 24 July 2024 e-mail View comments A dangerous new online trend claimed the life of its first star this week. Pan Xiaoting collapsed and died at 24 while livestreaming a 'mukbang' video, a binge-eating trend that has exploded in popularity since around 2016 Her autopsy showed she had undigested of food in her stomach after eating a reported 10kg of food - the equivalent of 22 pounds of food including cake and fried chicken -- over several hours.
Yet some of the most popular mukbangers are in the US, with upwards of four million regular subscribers and viewers. Doctors warn that every time they carry out one of these eating marathons, they drive their heart rates up, breathing becomes heavier as the body's demand for oxygen increases, and their blood pressure and insulin levels rise. When YouTuber Nikocado Avocado began his career around 2016, he weighed in at a health 160 pounds.
Now, he has sleep apnea and is obese Mukbang started in Korea, and comes from the words for 'eating' and 'broadcast'. From the trend's inception, a few users in both the US and Korea began garnering floods of views and soon began making money off them through advertising and sponsorships. In the p.