Sunday, August 18, 2024 Established in 1990, the Adventure Travel Trade Association (ATTA) represents the largest global network of adventure travel enthusiasts. With around 30,000 members including individual guides, tour operators, lodges, and travel advisors, ATTA has been at the vanguard of promoting sustainable tourism practices across the globe. This vibrant community comprises destination marketing organizations, outdoor educators, gear companies, and travel media, all dedicated to fostering responsible tourism initiatives.
Finland’s Vision of Sustainability and Happiness By 2035, Finland aims to be the world’s first carbon-neutral nation, a testament to its commitment to environmental stewardship. Known for its stunning natural landscapes and as the happiest country in the world, Finland integrates sustainability into its cultural and tourism practices, creating a harmonious balance between nature preservation and visitor satisfaction. Spotlight on AdventureWeek Finland AdventureWeek Finland, hosted annually by ATTA, is more than just an event—it’s a strategic initiative designed to thrust Finnish adventure tourism into the global spotlight.
The event brings together international travel professionals and media to explore Finland’s extensive offerings in adventure tourism through a meticulously organized familiarization trip. Event Structure and Activities The week-long event includes a series of scheduled activities tailored to showcase the diverse Finnish .