Making waves in a pool with Olympic swimming legend Michael Phelps. Rolling with LeBron James and the U.S.

men’s basketball team. Trading dance moves with gymnast Simone Biles and her teammates. Throwing some side eye at the Mona Lisa inside the Louvre.

Snoop la la!!! Biles and U.S. swmmer Katie Ledecky may have been crowned athletic GOATs at the Summer Games, but they‘re sharing the spotlight with the D-O-Double-G as Snoopmania sweeps through Paris.

Snoop Dogg, who began his career as one of the most prominent gangsta rappers of the West Coast hip-hop scene, has emerged as an MVP of NBC’s Olympics coverage this year, helping the network strike gold with record ratings. Since carrying the torch in the opening ceremony , the lanky, molasses-smooth artist has been an ubiquitous presence, balancing his role as a special correspondent for NBC with leading the cheers at numerous events, including fencing, judo and badminton. His swagger into Saturday’s equestrian competition in head-to-toe elite horseman gear — including a dressage tailcoat — was an instant headline-grabber.

His taped segments with top athletes have highlighted the network’s prime-time recaps. An Olympic pin depicting him exhaling the multicolored Olympic ring logo in front of the Eiffel Tower — parodying his love of weed — is such a hot item that even he reportedly can’t get his hands on one. “It’s all about peace, love, sports and unity,” he said in a TikTok video in describing his exci.