Friday, August 30, 2024 Saudi Arabia, long known for its significance as a spiritual destination, is now opening its doors wider to Malaysian travelers, inviting them to explore its rapidly growing tourism sector. As the Kingdom undergoes a significant transformation, investing heavily in infrastructure and curating a year-round calendar of events, it aims to position itself as a top global tourism destination. Alhasan Al-Dabbagh, President for Asia-Pacific Markets at the Saudi Tourism Authority (STA), emphasized this shift, highlighting that Saudi Arabia is now offering a diverse array of attractions beyond its religious sites.
For Malaysians who have traditionally visited Saudi Arabia for Hajj and Umrah, the Kingdom’s new approach presents an exciting opportunity to explore its rich cultural heritage. Saudi Arabia is home to eight UNESCO World Heritage sites, each offering a unique glimpse into the country’s storied past. From the ancient rock art of the Hail Region to the Nabataean tombs of Al-Hijr, these sites are must-visit destinations for history enthusiasts and cultural travelers alike.
The STA’s launch of the Saudi Travel Fair at IOI Mall, featuring over 13 top Malaysian travel agencies, marks a significant push to promote these attractions. This five-day event showcases the wide range of tourist and cultural experiences available in Saudi Arabia, aiming to inspire Malaysians to see the Kingdom as more than just a destination for spiritual journeys. With this n.