Founded in April of 2016, brand was created with a focus on luxury and inclusivity. The founder, , considered various names for the label, including “Skinny Dipped,” “Aqua Riot, and “Riot by Monti,” before settling on Riot Swim. She wanted a name that rolled off the tongue in a cool and effortless way, all while encapsulating her ethos.
Landers launched the brand without prior design training. She praised her team to ESSENCE, saying, “I’ve never spent a single day in design school or taken any business classes. Honestly, I wouldn’t even call myself a designer.
I’m just lucky enough to know exactly what I want to see and have an amazing team that brings those ideas to life. I’ve got a clear vision, and together, we make it happen.” The founder finds main inspiration in ‘80s and ‘90s fashion, particularly high-leg cuts and minimalist styles, which play a large role in the brand’s design process.
“It’s about mixing tradition with modern flair to create something that everyone can connect with,” she explained. She also draws inspiration from her own background, incorporating vibrant hues and diverse styles from her upbringing. These influences shape every design, telling a story within the fabric and celebrating the brand’s origins.
Even the brand’s e-commerce images show a range of body types with untouched “flaws” on display. Riot Swim’s ethos is based on confidence, inclusivity, and quality, and none of these are to be compromised. �.