"Punjabi Aa Gaye Oye (Punjab has arrived)". There's only one way to start a show if you're Diljit Dosanjh. The trailblazing Punjabi artist has had a dizzying rise over the past few years.
He's been heard across the world thanks to collaborations with Western acts including Sia, Ed Sheeran and rapper Saweetie. And he cemented his megastar status by becoming the first Punjabi-language singer to perform at US music festival Coachella, following that with an appearance on Jimmy Fallon's The Tonight Show. But, as the traditional greeting he uses at the start of each show suggests, wherever he goes in the world, he always brings Punjab with him.
And fans, collaborators and friends say that's part of the secret to his appeal. "He’s shown how important it is to keep in touch with your culture," says Khushi Kaur, a British Punjabi vocalist. "And in an empowering way, as an artist who is growing," Khushi, 20, tells BBC Newsbeat.
Khushi, from Nottingham, considers Diljit her main role model and feels his commitment to Punjabi culture explains some of the success. "He has worked with Western artists, but maintained that cultural aspect," she says. "And that is so important because when us as the younger generation look at that, and see what he's done.
.. it says to us we can be a part of that.
"In our music or the way we dress, it makes us look up and say ‘we can make it’." During his appearance on The Tonight Show, Diljit performed in his native language and dressed in traditional .