Since its inception in NASCAR, the Jimmie Johnson-owned Legacy Motor Club’s peak performance came from Erik Jones, who secured 18th in the final driver standings in 2022. Unfortunately, the current season has seen none of their drivers qualify for the playoffs. John Hunter Nemechek, driving the #42, has managed to notch just four top-10 finishes, while his teammate Erik Jones has eked out one additional top-10.
Johnson, who will be next seen at Pheonix as a part of his nine-race schedule this year — the most since his last full season — hasn’t cracked the top 28 in his recent eight appearances either. Amid these struggles, team owner Johnson has been actively engaging with various partners to keep operations running smoothly. Recently, Johnson took part in a marketing initiative for Carvana, the car dealership company, where he was featured in an advertisement promoting their same-day vehicle delivery service.
The move was part of a broader effort to maintain momentum and visibility for the team amid on-track challenges. Adam Stern from Sports Business Journal recently shared the video featuring Johnson decked out in a blue firesuit, joining a team of Carvana employees ready to deliver a freshly sold car. He shared the clip on his official X handle.
The campaign is set to air across various channels, and Carvana claims it can deliver vehicles in under two hours in some instances after they are bought. However, the reception hasn’t been entirely positive; NASCAR fans.