The Nigerian creative industry is experiencing a significant surge, driven largely by the resurgence of local production companies. According to a report by the Nigerian Bureau of Statistics, the creative sector contributed approximately 2.3 per cent to Nigeria’s GDP in 2022.
This growth is attributed to increased demand for local content, technological advancements, and the rise of streaming platforms. One such, M and I Castings and Productions, founded by Maurice Sokari and Ihechi Opara, with services in production, casting, fashion, TV, and print, having made a return to the industry, underscoring the potential of homegrown production houses to drive growth. Read also: Yemi Alade, Wizkid, Davido, other Nigerians nominated for 2025 Grammys Its return is marked by a high-profile campaign production for Yikodeen’s sports label, Yiko+, Nigeria’s foremost safety company in Oil and gas as well as Construction.
Local production companies are also creating jobs and stimulating infrastructure development. Data from the Nigerian Institute of International Affairs shows that the creative sector created over 10,000 jobs in the past year, with many more opportunities emerging. Government initiatives supporting creative industries have also played a crucial role.
The Nigerian government’s Creative Industry Finance Initiative has provided funding for numerous projects, enabling local production companies to produce high-quality content. “With our expertise in fashion, productio.