JUNK food firms are dodging the Government’s ban on advertising by targeting kids on gaming sites and social media, The Sun on Sunday can reveal. Ultra-processed foods, often manufactured and containing many ingredients including salt, fat and sugar, have been linked to a ten-fold rise in people with Type 2 diabetes. Advertisement 10 Junk food firms are dodging the Government’s ban on advertising by targeting kids on gaming sites and social media Credit: Getty 10 Dr David Unwin explains how the NHS will 'not be able to cope' Credit: PP.
In the UK, more than half of the average diet now consists of processed foods and for some — especially those who are younger, poorer or from disadvantaged areas — it can be as much as 80 per cent. Labour pledged to introduce the plan next year to ban junk food adverts promoting products high in fat, salt and sugar (HFSS foods), before 9pm on TV and in all paid-for online adverts. It was drawn up by the last Conservative government to tackle a deadly obesity crisis costing £268BILLION a year — around £7,000 per taxpayer.
But experts believe firms will turbocharge advertising on radio and podcast platforms not covered by the ban. Advertisement READ MORE ON JUNK FOOD SNACK ATTACK New tax on junk food announced as part of plan to ‘get Brits back to work’ HEARTWARMING Xmas drink 'protects heart - cancelling damage done by junk food and stress' Non-paid-for marketing on the brands’ own websites and organic social content w.