Saturday, November 9, 2024 The Caribbean Tourism Organization (CTO) underscored its commitment to sustainable tourism and innovation at the World Travel Market in London, where Dona Regis-Prosper , CTO Secretary-General & CEO, participated in a panel of prominent female industry leaders. The session, titled “Building a Consistent Vibe Across Messaging, Delivery, and More,” focused on the shift from traditional marketing to personalized, data-driven strategies that foster customer engagement and support sustainable tourism development. Regis-Prosper highlighted the CTO’s forward-thinking approach, balancing economic growth with environmental stewardship, a core principle in the Caribbean’s tourism model.
She emphasized that innovation in travel marketing, particularly through data-driven, personalized campaigns , enables the CTO to engage travelers effectively while promoting sustainable practices. Joined by Tina Charisma (Director of Charisma Campaign), Wendy Vividor (Managing Director of Chase Travel Group), and Lotti Norman (CMO of TTC Tour Brands), the panelists discussed the impact of hyper-personalization and partnerships on tourism marketing. Regis-Prosper noted the importance of collaboration across public and private sectors to tailor the Caribbean experience to diverse traveler needs, enhancing the region’s appeal as a sustainable and desirable destination.
During her presentation, Regis-Prosper elaborated on her management philosophy, centered on “prospe.