How incense became oh so cool again Jo Fairley puts nine incense products to the test, including one from Kate Moss READ MORE: From pearl skin to freckle pencils, the strange TikTok beauty tips that REALLY do the trick By Jo Fairley For The Daily Mail Published: 20:22, 21 August 2024 | Updated: 20:32, 21 August 2024 e-mail View comments Snuff out your scented candles – because there’s a hot new trend in home fragrance. Yes, incense is back. Its surprising cheerleader is none other than supermodel turned wellness advocate Kate Moss, who recently launched Cosmoss Sacred Mist incense.
A beautifully packaged addition to Kate’s Cosmoss skincare and fragrance range, it is, she says, designed to create ‘a calming ambience to meditate, reflect and relax’. But you don’t need to be a born-again yoga bunny to have your passion for incense ignited. There’s simply nothing like it for an instant fragrance transformation.
Candles fill a room with their scent very slowly. Room mists and air fresheners are instant – but sadly, the scent tends to quickly disappear. Incense (pictured) is back - and there's simply nothing like it for an instant fragrance transformation By contrast, as leading perfumer Francis Kurkdjian (creator of global bestseller Baccarat Rouge 540) explains, his own favourite incense ‘fills the room in five minutes’.
Francis favours a traditional Japanese style of incense, used by several of the brands below: slim rods, made from a paste of aromatic ingred.