This week we speak to Louisa Birkhahn, CEO & Founder of Matcha Union, of this global and lifestyle brand. Welcome to the Emirates Woman weekly series ‘How I got my job as..

.’ where we speak to some incredible wellness, fashion and beauty entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome. Keen to share the smooth, full-bodied taste of sustainably sourced Japanese Matcha and it’s plethora of health benefits on a wider scale, goal is to place your wellbeing at the very core of this community and maybe see you swap your coffee for something slighter greener.

The brand emphasises enjoying Matcha as a way to promote personal well-being and build community. It’s more than just a drink—it’s a ritual for finding balance and rejuvenation, and for connecting with others, reflecting the significant role that Matcha has played throughout Japanese history. To delve into Birkhahn’s journey, Emirates Woman spoke to her on how her holistic journey began for launching Matcha Union.

My favorite subjects were Economics and Art—kind of opposites, but I’ve always been drawn to both the analytical side of numbers and my creative expression of art. This blend of interests has definitely influenced my approach to business. My first underage job was working in my parent.