This week we speak to Pip Durell, Founder of With a fashion on how she embarked on this journey. WNU is all about simplicity – paired back, laid back, timeless, effortless – just like the woman who wears them. Our shirts are not about trends or fleeting style moments, but about a wardrobe essential in which to live a life.
Welcome to the weekly series ‘How I got my job as...
’ where we speak to some incredible wellness, fashion and beauty entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they’d give to those starting out; and the hurdles they’ve had to overcome. I loved History of Art – I was going to study it at university before I ended up going straight into work. I was the personal assistant to the Publisher of Vanity Fair – an incredible experience learning from the bottom up.
I was already in the industry, working as the Jewellery Editor at Tatler magazine and having previously been at Vogue I had seen a gap in the market for well made, accessibly priced, sustainable women’s shirts. Function meets elegance in clothing. The Art of Effortless: Modern Simplicity meets British Heritage.
Modern clothing for modern women, while tapping into the nostalgia of the country’s heritage. I am the CEO so I sign everything from a business aspect off – but also as Creative Director I am working on how we present the brand vision.