Share to Facebook Share to Twitter Share to Linkedin The cruise line attracts customers of all ages. Holland America While some travelers may think of Holland America as a line that caters to older travelers or multi-generational families, the numbers show otherwise. Its ships have amenities like kids clubs, but the cruise brand chooses to focus less on customer demographics, and more on “psychographics.
” Understanding what drives consumers to take a trip to somewhere new and the emotions that go along with it have helped the line grow without the water slides, racetracks and theme park attractions of other ships. Psychographics are a focus for the cruise line, which are helping to expand its audience. Holland America “Holland America Line is looking to attract passengers with a particular mindset – rather than targeting a younger demographic,” writes Harry Kemble for Travel Weekly , adding that the approach seemed to help bring in a younger audience anyway.
Cruise lines are in a constant battle to win market share. Holland America is one of the oldest sailing lines in the world, but that does not mean it attracts the most mature-in-age clientele. Instead, it has been steadily investing in culinary and entertainment experiences, two things that are top of mind when consumers consider a cruise.
This focus has helped the brand continue to evolve in numerous ways without leaving behind its core strengths. Committed to its niche markets The cruise line is adding a glaci.