In an era where commercial cinema often overshadows meaningful content, Ghuspaithiya has emerged as a beacon of quality-oriented storytelling. The film’s marketing and public relations (PR) strategies are exemplary, demonstrating how to handle a sensitive topic with ingenuity and grace. Ghuspaithiya, directed by Susi Ganeshan, delves into the dark world of cybercrime and phone tapping.
The film’s marketing and PR teams crafted a campaign that not only sparked curiosity but also maintained a respectful tone towards the sensitive issues it addresses. One of the standout moments in the campaign was the handling of a leaked video featuring Urvashi Rautela. Rather than allowing this accidental leak to derail their efforts, the PR team used it to generate curiosity around the movie’s themes of cyber threats and personal security.
By addressing the incident with sensitivity and emphasizing the film’s relevance, they turned a potential crisis into a compelling promotional opportunity. The innovative approach extended to the film’s posters. Uniquely designed to resemble front-page news articles, these posters captured attention and conveyed the film’s themes without resorting to typical promotional tactics.
This clever strategy not only intrigued potential viewers but also highlighted the film’s focus on real-world issues. The trailer launch event for Ghuspaithiya was nothing short of groundbreaking. Survivors of cybercrime and phone tapping were invited to share their h.