With a strong commitment to powering the growth of the entire nation while leading technological innovations that delight a customer base of millions, Flipkart is driving India’s digital commerce revolution with inclusive and responsible growth. During the 11th edition of Flipkart’s Big Billion Days (BBD) shopping festival that concluded on October 6, the online marketplace not only spread cheer for its customers with great deals and experiences but also brought together millions of small businesses, entrepreneurs, artisans, and the entire MSME ecosystem. As the festive season continues, the spirit of celebration and festivity is shared across the ecosystem, as countless job and growth opportunities get created.
In an exclusive conversation with LiveMint , Flipkart’s Chief Corporate Affairs Officer, Rajneesh Kumar, opened up about Flipkart’s journey and its transformational impact on India’s e-commerce ecosystem. Watch the full interview here: Focus on technology and innovation Flipkart started 17 years ago as an online bookstore, which later diversified into multiple other categories. “The journey of e-commerce maturity in India is also a journey of Flipkart in India.
E-commerce matures when consumers become comfortable with buying products that require a nuanced understanding while making the purchase decision online. For example, a vertical such as fashion, which requires a clear idea of the fabric, texture, design, cut, etc.,” said Kumar.
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