How European hotel chain citizenM is redefining 'affordable luxury'- as it celebrates launch of 16th U.S. location in Boston By Karen Ruiz Published: 04:34 BST, 24 September 2024 | Updated: 04:34 BST, 24 September 2024 e-mail View comments In an industry where bigger often seems to mean better, citizenM hotels are proving that luxury doesn't need to come in oversized packages.
The Netherlands-based hotel and lifestyle brand continues to grow across the U.S., opening its 16th location in the country earlier this month.
citizenM Boston Back Bay - its second in the city - opened its doors on September 3, with an official launch party held for local media, businesses, and hotel guests Thursday night. The latest addition to the company's property portfolio is part of its ongoing U.S.
expansion, following recent openings in Austin and Miami, and a testament to the success of its unique, streamlined design and concept. A room at citizenM's new Boston Back Bay location The Netherlands-based hotel chain and lifestyle brand continues to expand in the U.S.
, with 16 locations across the country so far In fact, the hotel chain was launched in 2008 with a purpose – to 'disrupt the traditional, stale hotel industry' by redefining 'affordable luxury', according to the company. It started with founder Rattan Chadha's vision to create a hotel that is equipped with 'everything travelers need, and nothing they don't.' That philosophy is best experienced in the guest rooms, which showcases citi.