Friday, August 30, 2024 Travel and tourism professionals aiming to attract more Chinese tourists should consider the distinctiveness of China’s various provinces, each with its own holiday schedules that differ from the national public holidays. By recognizing and catering to these regional holiday periods, businesses can tap into opportunities that extend beyond the peak national holiday seasons. At the PATA Knowledge Forum, Michael Zhou, president of Guilin Tang Dynasty Tour, emphasized the strategic advantage of focusing on periods outside of China’s major national holidays.
By doing so, travel and tourism businesses can effectively address the seasonal lows and generate interest during traditionally quieter times. Incorporating regional holiday insights into marketing strategies can lead to increased visitation and engagement, providing a valuable opportunity for destinations and businesses to thrive outside the conventional holiday peaks..