Sunday, February 2, 2025 Portugal has recently announced a significant push to shift the focus of its tourism away from the over-concentrated coastal regions. The government has allocated €7 million in direct support to encourage tourism development in less visited, inland areas, with a total investment of about €10 million. This initiative is part of a broader effort to diversify the country’s tourism offerings and reduce reliance on the coastal areas that have historically attracted the majority of visitors.
Expanding Beyond the Coastline For many years, Portugal’s tourism sector has seen a disproportionate concentration of visitors flocking to the coastal regions, drawn by picturesque beaches and vibrant city life. However, the government is now taking proactive steps to address this imbalance by focusing on inland destinations. The key aim is to develop tourism in areas typically associated with low-density populations, regions that are often overshadowed by their more famous coastal counterparts.
The investment will be used to fund a variety of tourism-related projects in these inland areas, fostering new business opportunities, and creating a more diverse tourism ecosystem across the country. The goal is to generate a broader and more sustainable tourism offer that appeals to international visitors who may be seeking unique, off-the-beaten-path experiences. Targeting Global Markets Portugal is already seeing increasing interest from key international markets, no.