How BBC's The Traitors will cause Scotland to experience a tourism boom By PAULA MURRAY Published: 21:00 EST, 27 January 2025 | Updated: 21:00 EST, 27 January 2025 e-mail View comments Filmed in the heart of the Highlands, it is a show which sees friends turn into enemies as they battle it out for cash. The BBC game show, The Traitors , is now among the most-viewed programmes on the small screen with tourism bosses saying it is proving a huge success story for Scotland. Following last year’s series, online searches for the region soared by 190 per cent with repetition likely as the UK and international fans ‘making a mark on travel plans’.
Hosted by Claudia Winkleman , the show is filmed in the 19th century Ardross Castle some 30 miles north of Inverness. It sees a team of contestants add cash to a prize fund through a series of tasks, with a small number of ‘traitors’ working against the ‘faithfuls’. If any traitors remain at the end of the series they will pocket the money.
But should all of them be banished, the remaining faithfuls share the pot. Friday’s finale saw project manager Jake Brown and former soldier Leanne Quigley split a prize fund of £94,600 after booting out traitor, Charlotte Berman. It was the most watched live episode in the show’s history with an average audience of 7.
4million. Ardross Castle in the Scottish Highlands where The Traitors is filmed. Following last year’s series, online searches for the Highlands soared by 190 per cent .