Aston Villa can take advantage of huge financial benefits now that adidas are manufacturing their kits and training wear from this upcoming season. Villa agreed a long-term contract with the heavyweight German manufacturer last year after Nassef Sawiris - who owns around seven per cent of adidas - oversaw the deal with president of business operations, Chris Heck . It came after complaints from playing staff about last season’s ‘wet-look’ Castore shirt and Heck told Crossing Broader Sports that the adidas deal is a "game changer" for the club.
"Now all of a sudden we’re in 120 countries, in stores," he said. "Before, we had a very underwhelming local brand that couldn’t do anything. The revenue stream in that alone is through the roof.
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That’s a good win for everybody." Newcastle United have also swapped Castore for adidas from next season and they alongside Villa shall join an elite stable of clubs. UEFA's recent European Club Finance and Investment Landscape report outlines exactly that and the financial bonuses which could come Villa's way.
Kit manufacturer sponsorship revenues have been combined with total merchandising revenues to provide, in UEFA's own words, '.