The Gusto Holistic Summit brought together various fitness activities in one location On Nov. 2, wellness and lifestyle brand Gusto launched the Gusto Holistic Summit, a one-day event where guests attended classes and wellness activities of their choice. Produced by Nicole Thorp of NGT Boutique Agency, Gusto’s mission is to “redefine holistic living by dismantling outdated stigmas and embracing a more inclusive, accessible approach.
” Thorp, who founded Gusto, has been into wellness since the pandemic forced her to stay home. “My background was in communications and events, but all the things that I was good at were on pause because of the spread of COVID-19. I thought it was insensitive to do a beauty launch when people were dying because of the pandemic, so I shifted to simple things, to myself, to health,” she says.
The 29-year-old says the summit was the culmination of the time she spent reading about hormones, pain management, and physical and light therapy and she simply wanted to share this information with anyone getting into wellness. “ Wellness is perceived as expensive, as a Class A/B thing. Some are intimidated because they see friends and family ahead of them in the process, and Gusto hopes to be this space where people don’t feel discouraged or intimidated because they can explore various activities in this summit,” says Thorp.
Thorp curated different activities so attendees and their friends, regardless of their starting point in holistic living,.