or signup to continue reading Pip Summerville, a skilled marketing and creative strategist, had always loved consuming (ACV) for its . However, when she went on a work trip to a remote island in Indonesia, her bottle of ACV spilled throughout her bag, so that everything reeked of vinegar. Yikes.
Pip sensed a problem - people want to consume natural ingredients like ACV, yet she found the actual experience of transporting and consuming these ingredients - with its puckering, lingering smell and mouth-feel - are particularly unpleasant. The solution? A collection of natural, , to transform the experience of consuming these supplements daily. Working alongside her father, a to formulate the products, Pip applied her clever marketing chops to launch and commercialise - a Kiwi small business supplements brand.
We interviewed Pip to hear her personal story as a small business taking on the billion-dollar pharmaceutical industry with her father as co-founder to gain a glimpse into how these products are sourced and made. Going into business with my dad has been an incredible journey. I started driven by my passion for wellness and a desire to make natural health supplements more accessible.
However, my dad, Glenn, a semi-retired pharmacist, has the extensive knowledge of pharmaceuticals to perfectly complement my marketing and creative skills. Together, we've created innovative products that are both effective and backed by science. Through all the ups and downs of running a busines.