, /PRNewswire/ -- In a Shiny office building just off the Dallas North Tollway, nestled among corporate headquarters and upscale malls of the city's northern suburbs, an unlikely revolution is taking place. , a relatively new entrant in the field of American spiritual organizations, has embarked on a cinematic crusade that its founder believes will transform both the nature of religious outreach and the lives of countless individuals. The church's film division, dubbed WCOLfilms.
org with a nod to the alliterative penchant of Hollywood, occupies a suite on the building's first floor. On a recent Tuesday morning, the space hummed with the energy of a small production company: editors hunched over computers, storyboards adorned walls, and harried production assistants darted about with stacks of scripts and coffee cups. At the center of this maelstrom stood Renowned Spiritual leader , the church's charismatic founder and self-styled "Chief Visionary Officer.
" Arch, a former marketing and branding executive with a penchant for designer suits and fast European super cars and an ever-present crystal pendant, exudes the sort of beatific calm one might expect from a spiritual leader. Yet his piercing green eyes sparkle with the intensity of a Silicon Valley entrepreneur. "We're not just making movies," Arch explained, gesturing expansively.
"We're crafting vessels for divine transformation." This grandiose statement, delivered with the assurance of a TED Talk presenter, encapsulates .