Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Most have to wait until their centenary to receive birthday wishes from the king of Britain. But King Charles made an exception for “a self-made entrepreneur worth billions of dollars and a UNICEF children’s ambassador on top”.

The monarch was feting a figure more recognisable than any billionaire or emissary: Hello Kitty, who turns 50 this year. The character was created by Yuko Shimizu, a Japanese illustrator, on November 1, 1974. Soon after, Kitty appeared on an astounding array of trinkets.

The Economist Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login Follow the topics, people and companies that matter to you. Fetching latest articles.