As the festivities continue into October, The Drum highlights how top ad agencies are elevating Latinx voices – from championing Latino talent and hosting cultural events such as salsa and bachata classes to launching impactful, heritage-driven campaigns. Agencies share their month of programming in honor of HHM 2024 / Credit: Adobe Stock Running from September 15 to October 15, Hispanic Heritage Month is a time for celebration, reflection and, for brands, a chance to engage with the US Latino community in meaningful and authentic ways. This vibrant community represents a staggering $3.
2tn economy, as outlined in Interbrand’s latest report, prompting companies to dive deep into honoring the rich tapestry of cultural heritage while embracing the modern identities that shape today’s Latino experiences. We asked top creative agencies, including Edelman, Ogilvy, BBDO and more, to share how they are fostering authentic connections with this dynamic community this year. From salsa lessons to leadership initiatives, here’s what they have in store.
Edelman Edelman’s Inclusive US Steering Committee: “At Edelman, we are proud to celebrate Hispanic Heritage Month, embracing The Hispanic Star’s theme of ‘With Latinos, Everything is Possible.’ This month serves as a powerful reminder of how the diverse voices within the Hispanic and Latino/a/e/x communities drive progress and create limitless possibilities, inspiring us all to uplift one another as colleagues, clients an.