Hindustan Unilever Limited (HUL) is planning on making a bold entry into India's premium beauty segment with the launch of , a high-end luxury beauty brand. This move comes as part of HUL’s broader strategy to capitalise on India’s growing appetite for premiumisation, a trend that has reshaped consumer habits and led to an increase in demand for high-end products across sectors, particularly in beauty and personal care. Tapping into India's Premium Beauty Boom India’s beauty market is on an impressive growth trajectory, expected to leap from $17 billion in 2021 to $30 billion by 2027.
This shift is being driven by rising disposable incomes and evolving consumer preferences, particularly among affluent urban consumers seeking high-quality, innovative beauty products. As premium beauty brands gain more traction, HUL's strategic launch of positions it well to capture a growing share of this lucrative market. Hourglass: A Game-Changer for HUL Hourglass, renowned globally for its commitment to luxury and cruelty-free beauty, is part of HUL’s division, which has seen rapid growth since its inception.
Since being acquired by Unilever in 2017, has tripled its turnover, a testament to its popularity in the global market. The brand’s star product, , is the world’s first fully vegan red lipstick, setting a new standard in luxury beauty by eliminating carmine, a pigment traditionally sourced from beetles. Competing with Global Giants By introducing to India, HUL is directly c.