by Sangeeta Kocharekar URL Copied! Last year, I was staying at an Australian hotel that had advertised it was sustainable. Next to my bed was a bottle of water which didn’t make much sense to me considering we’re in Australia where tap water is okay to drink. I let management know my thoughts — that plastic water bottles were not the most sustainable option — when I checked out.
Sustainable tourism is not black and white, there’s a grey area, which is why hotel greenwashing is rampant. var VMDAdsTheLatch = window.VMDAdsTheLatch || {}; var gptAdSlots = window.
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The very best of The Latch delivered straight to your inbox. “Greenwashing has become a pervasive phenomenon in the tourism and hospitality sector, posing significant challenges and potential reputational damage to green hotels,” reads a 2024 paper Greenwashing Behaviour in Hotels Industry: The Role of Green Transparency and Green Authenticity . “Despite its prevalence, research on mitigating gr.