Friday, September 27, 2024 The hospitality industry is currently witnessing an upward trend that aligns with broader tourism metrics. Recent Eurostat data reveals that tourist accommodation across the European Union saw overnight stays surge to 2,920 million last year, marking a growth of 6.3%.
This growth spurt, however, brings with it a spectrum of challenges, particularly in sustainability and digitalization. These critical issues will be front and center at the forthcoming TIS – Tourism Innovation Summit 2024, slated for October 23-25 in Seville, Spain. For yet another year, the Tourism Innovation Global Summit will host the Hospitality Tech Forum, which will bring together hotel leaders to share strategies and success stories that address current challenges.
In the words of Ángeles Moreno, congress curator of the TIS – Tourism Innovation Summit, “we have designed a very complete program of contents focused on the main challenges and opportunities of the hotel sector, and in which topics such as Chinese luxury tourism, hotel innovation, and tourism massification stand out. TIS2024 will also address advances in big data, artificial intelligence, and circular economy, as well as investments and agreements between hotel owners and operators. The program seeks to inspire tourism leaders with innovative approaches and cutting-edge solutions”.
At the heart of these challenges is the imperative of sustainability. Industry leaders like Elena Martín of Ilunion Hotels, .