Honasa, which operates D2C brands like Mamaearth and The Derma Co, acquired the hair care brand for INR 134 Cr from Godrej Consumers back in 2022 As per a statement by Honasa Consumer, BBLUNT has grown four times since its acquisition BBLUNT offers a diverse product portfolio consisting of hair colours, shampoos, conditioners, styling products and serums Honasa Consumer Ltd’s hair care brand BBLUNT claims to have achieved an annual revenue rate (ARR) of INR 100 Cr. Honasa, which operates D2C brands like Mamaearth and The Derma Co, acquired the hair care brand for INR 134 Cr from Godrej Consumers back in 2022. BBLUNT has grown four times since its acquisition.
In addition, it has also seen a six-fold rise in brand-related Google searches over the past two years, Honasa said in a statement. The company further claims that it has leveraged its on-trend, data-based innovation strategy to help BBlunt grow. “The focus on leveraging data for product innovation and responding swiftly to emerging trends continues to be a cornerstone of the strategy,” it added.
Founded over two decades back by Adhuna and Ashoke Bhabani, BBLUNT offers a diverse product portfolio consisting of hair colours, shampoos, conditioners, styling products and serums. In 2013, Godrej cquired 30% stake in BBLUNT. BBlunt has created solutions tailored specifically to Indian hair types and conditions, focussing on hair colors, shampoos, conditioners, styling products, and hair appliances.
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