Does AI present an opportunity or challenge for the industry? That was the question posed today at a Zurich Summit panel featuring Jim Rivera, Chief Product Officer at AI production company Flawless, David Unger, CEO Artist International Group, Chris Jacquemin, Partner & Head of Strategy WME, and Sara Murphy, Producer Fat City. The answer was largely positive from the panel, while they also acknowledged significant challenges around implementation and ethics. Rep David Unger expressed optimism about the current direction and also noted the transformational impact of AI.
“I think this is the transitional moment to a new cinematic language that we can’t yet foresee. It’s like the birth of sound. It’s that transformative moment where films will never be the same, and we can’t imagine where they’re going to go, and it’s going to give birth to a whole new generation of creatives and artists who are going to learn how to make films in this manner.
The whole concept of narrative is going to change. The whole concept of length of content and concept of celebrity is going to change. It’ll take time, perhaps a generation, but we’re at the very birth of this moment.
” He added: “I’m very hopeful, because I see that there’s going to be a new cinematic language, new manners of creativity. For me, this is all very exciting, and I’m very curious to see how it unfolds.” Flawless is one of the leaders in the field of AI in indie cinema using tools such as TrueSync.