Taco Bell customers around the country may have to search a little harder for an egg-filled Crunchwrap as the brand confirmed to TODAY.com that some locations will be eliminating from menus. “Taco Bell is constantly evolving our menu to better serve our franchisees, team members and fans,” a company representative tells TODAY.
com over email. The restaurant chain gave franchisees a choice to streamline their menus by opting out of breakfast in order to “have the flexibility to focus on key drivers of growth.” Locations that have decided to remove access will do so starting in October, but Taco Bell says only a small minority of franchisees have decided to nix the morning meal.
(The chain confirmed all of the roughly 500 company-owned locations will keep breakfast on offer.) “It’s a two-way street at Taco Bell,” says the representative, adding that the brand is listening to feedback from its people and making changes to support the its growth. “Franchisees have expressed appreciation for the gesture, saying that they feel like their needs are being heard to flex their menu to better support what their community craves,” they say, adding that Taco Bell management has offered similar streamlining options to franchisees in the past.
Taco Bell also says it is still “committed to breakfast,” noting that the menu’s performance has continued to improve this year. The chain is also planning on “ramping up its coffee program” as well as continuing to test new.