Located inside AEON Mall Huế – The First AEON Mall in the City HUE, VETNAM – Media OutReach Newswire - 10 October 2024 - Global fashion retailer H&M is proud to announce the opening of its first store in Huế, marking its 14th store in Vietnam. This exciting expansion into Central Vietnam highlights H&M's commitment to bringing fashion to new regions across the country. Charli XCX and Bill Skarsgård for H&M The new store, located inside the highly anticipated AEON Mall Huế, opens its doors to the public this 11 October 2024, offering local customers access to H&M's latest fashion collections.

H&M Aeon Mall Huế This milestone introduces H&M's quality and sustainable fashion to the vibrant city of Huế and coincides after the opening of AEON Mall Huế - the city's very first commercial centre. "We are thrilled to open our first store in Huế, a city rich in cultural heritage and youthful spirit. At H&M, we constantly challenge conventions to make fashion more inclusive, accessible, and sustainable.

This store represents our commitment to bringing diverse, affordable, and innovative fashion to the people of Huế, empowering them to celebrate their individuality and express themselves with confidence." by Frankie Shadbolt, Sales Manager for Southeast Asia Bringing Fashion to the Cultural Heart of Vietnam As a city known for its deep historical significance and cultural heritage, Huế has long been a center of creativity and tradition. From the .