Things are going very well for Netflix this year. The streaming service jumped out of the gates with the Australian drama Boy Swallows Universe which attracted huge audiences globally. It also garnered a swag of TV awards with possibly many more still to come.
Netflix has always been about quantity AND quality. Boy Swallows Universe was followed up by a steady stream of content to suit all tastes. Those that love premium drama saw several series voted Show of the Week on the weekly podcast TV Gold .
See also: Boy Swallows Universe was TV Week Logies biggest winner – Netflix owned drama awards Some of those other series included Ripley, The Gentlemen, Heartbreak High S2, Baby Reindeer and A Man in Full . And we are only in August. Highlights to come later in 2024 include the much-anticipated series from Ronde and Easy Tiger in October.
Netflix has such brand awareness and reach that it is able to undertake targeted, niche, almost boutique, marketing activations for some of the world’s biggest TV show. A couple that dazzled Mediaweek in the past few days were for the return of the hit franchise Emily in Paris . It’s a brand that is so well known, but Netflix wasn’t about to let it slip back on air without prompting awareness.
The first bit of fun was something we saw called Emily in Paris Eurosummer Phototour (above and below) available for free one weekend at the Intercontinental Sydney. Overseen by Netflix ANZ director of marketing Tony Broderick , it featured what mu.